Free UGC contract template
UGC contract template
Fill in the basics and get a plain-English creator agreement with usage rights. Copy it or download it. It's a starting point, not legal advice.
By Trueclip Updated
Your agreement
NOTE: This template is a starting point, not legal advice. Have it reviewed for your situation and local law before anyone signs it.
UGC CONTENT AGREEMENT
This agreement is between [Brand name] ("the Brand") and [Creator name] ("the Creator").
1. Deliverables. The Creator will produce 3 short-form videos ("the Videos") following the Brand's brief, and deliver them in the agreed format.
2. Revisions. The fee includes 1 round of revisions per Video.
3. Fee. The Brand will pay the Creator $450.00 in total. Payment is due within 14 days of final delivery unless agreed otherwise in writing.
4. Usage. The Creator grants the Brand a non-exclusive license to use the Videos in organic posts and in paid advertising on Meta (Facebook and Instagram) and TikTok for 365 days from delivery. The Brand may crop, caption and shorten the Videos without changing their meaning.
5. Exclusivity. No exclusivity. The Creator may work with other brands, including competitors.
6. Ownership. The Creator keeps ownership of the Videos. The Brand's rights are limited to the license above. When the term ends, the Brand stops running the Videos as ads and does not publish them in new posts.
7. Disclosure. Both parties will follow platform rules and applicable law on disclosing paid partnerships.
Brand: [Brand name]
Signature: ____________________ Date: __________
Creator: [Creator name]
Signature: ____________________ Date: __________How to use this template
Four steps from a blank page to a signed agreement.
Agree the basics first
Settle the number of videos, the fee and where the videos will run before you draft.
Fill in the form
Choose paid or organic usage, the term, channels, exclusivity and whitelisting.
Edit the text
Copy or download it, then add deadlines, briefs and anything specific to your deal.
Review and sign
Have it checked for your situation, then both sides sign and keep a copy.
What is a UGC contract?
An agreement between a brand and a content creator that sets out the videos, the price and exactly how the brand may use them.
Scope of work
How many videos, what format, which brief and by when.
Payment terms
The fee, when it's due and what happens if delivery slips.
Usage rights
Organic or paid, which channels and for how long.
Ownership
Who owns the footage; usually the creator, with a license to the brand.
Revisions
How many rounds are included before extra fees apply.
Exclusivity
Whether the creator avoids competitors, for how long.
Whitelisting
Whether ads can run from the creator's account.
Approvals
Who signs off on scripts and final cuts.
Disclosure
Following platform rules for paid partnerships.
Termination
How either side can end it, and what's owed.
The clauses that matter most
Most disputes come from the same few gaps. Make these explicit.
Paid usage
Say whether ads are allowed, on which channels, and for how long.
Term end
Agree what happens to ads still running when the license ends.
Exclusivity
Define the category and the period. It usually costs extra.
Whitelisting
Spell out account access and approval of ad copy.
Revisions
Fix the number of rounds so scope doesn't creep.
Disclosure
Both sides follow platform rules on paid partnerships.
Organic, paid and whitelisted usage
The usage type changes what you can do with the video and usually the price.
| Usage | What the brand can do | How it's usually priced |
|---|---|---|
| Organic | Post the video on its own accounts and website | Included in the base fee |
| Paid | Run the video as an ad from the brand's account | An add-on, priced by term and channels |
| Whitelisted | Run ads from the creator's own handle | A separate fee, with account access |
| Exclusive | Stop the creator working with competitors | Extra, priced by category and period |
Red flags to catch before signing
The same gaps cause most disputes between brands and creators.
Perpetual usage
“Forever, all media” rarely matches the fee paid.
Vague deliverables
“Some videos” invites arguments about what's owed.
No payment date
Without a due date, payment can drift for months.
Hidden ownership transfer
Buying ownership is different from licensing. Say which.
Open-ended exclusivity
Exclusivity needs a category and an end date.
No disclosure clause
Paid partnerships have disclosure rules on most platforms.
UGC contract checklist before you sign
Run through this list with the draft open. Every item should have a clear answer.
Parties named correctly
Legal names or business names for the brand and the creator.
Deliverables are countable
Number of videos, length, format and any hooks or raw files.
Dates are set
Draft date, revision window and final delivery date.
Fee and due date
The total, what triggers payment and how many days until it's due.
Usage is specific
Organic or paid, which channels, and a start and end date.
Renewal price agreed
What it costs to extend paid usage when the term ends.
Exclusivity defined
The competing category and the exact period, or “none”.
Both sides have signed copies
Keep the signed version with the videos it covers.
What brands and creators should each check
A fair contract protects both sides. Each tends to miss different things.
| Topic | Brands should check | Creators should check |
|---|---|---|
| Usage | It covers every channel you plan to run ads on | Paid usage is priced, with an end date |
| Revisions | Enough rounds to get a usable video | A limit, so the scope can't grow for free |
| Payment | Payment tied to delivery of usable videos | A fixed due date and late-payment terms |
| Ownership | A license long enough for your campaigns | You keep ownership unless paid to transfer it |
| Whitelisting | Clear access and approval steps | You can see and approve copy under your name |
UGC contract vs influencer contract
Similar documents, different jobs. Use the one that matches what you're buying.
| UGC contract | Influencer contract | |
|---|---|---|
| You're paying for | Videos for your own channels and ads | Posts to the creator's audience |
| Posting | The brand posts or runs the ads | The creator posts on their account |
| Key terms | Deliverables, usage rights, term | Posting dates, reach, content approval |
| Audience size | Doesn't matter much | Often the main factor in price |
FAQ
Questions.
What should a UGC contract include?
Who the parties are, the deliverables and deadlines, revisions, the fee and payment terms, usage rights (organic or paid, which channels, how long), exclusivity, whitelisting if any, who owns the content and disclosure duties.
What are paid usage rights in a UGC contract?
Permission for the brand to run the creator's video as a paid ad. They are usually time-limited, for example 30 days to 12 months, and can be limited to certain platforms.
Who owns UGC content?
Usually the creator, with the brand getting a license to use it. Some contracts transfer ownership instead, which normally costs more. This template keeps ownership with the creator.
What is whitelisting in a UGC contract?
The creator gives the brand ad access to their account so ads run under the creator's name and handle. It needs explicit permission and usually a separate fee.
Do I need a lawyer for a UGC contract?
For anything significant, yes. This template is a clear starting point, but laws and platform rules vary, so have it reviewed before you rely on it.
How is this different from licensing customer videos with Trueclip?
Trueclip is for videos from your own customers, not hired creators. Each customer signs their paid-ad choice when they record, and each clip you select costs $70, including a 12-month license.
What are the 5 requirements for a contract?
In most places a contract needs an offer, acceptance, consideration (something of value exchanged, like the fee), parties with capacity to agree, and a lawful purpose. Clear written terms and signatures make it far easier to rely on.
Can I create my own UGC contract?
Yes. Many brands start from a template like this one and edit it for each deal. For higher-value or long-term agreements, have a lawyer review it before you sign.
Can AI write a legal contract?
AI and templates can produce a solid first draft, but they don't know your jurisdiction or deal. Treat the output as a starting point and have anything important reviewed.
What is a red flag in a UGC contract?
Perpetual or unlimited usage without extra pay, vague deliverables, no payment date, ownership transfers you didn't agree to, and exclusivity with no defined category or end date.
Is this UGC contract template free?
Yes. Fill in the form, then copy the text or download it as a .txt file to paste into your own document or e-signature tool.
Or skip creators and license clips from your own customers.
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